London

Send a brief

Ikonra Studio

Logo design, brand identity
For SaaS and funded startups

Independent
UK, est. 2026

Briefs by email or DM.
Never calls.

Marks worth keeping.

Ikonra draws logos and brand identities for SaaS and venture-backed startups: marks that hold up in the product, on the deck and at 16 pixels. Fewer ideas, pushed further, explained in writing.

Concept work
Construction drawing of the k in the Ikonra wordmark, showing the cut between stem and arms. Ascender 720 x-height 536 Baseline 0 Cut, 30 units 1000 units per em
Fig. 01 The cut in the k. Our own wordmark, drawn on Switzer and taken apart where the stem meets the arms.

(01)

A logo is the smallest thing a startup owns, and the thing it uses most: in the product, on the deck, in every investor update. We treat it that way. One clear idea, drawn until there is nothing left to take out, then tested everywhere it has to live.

(02)

Selected work

Client projects first, then self-initiated concept identities for fictional SaaS and venture-backed companies.

Selected client work

01

Hyperprop

Brand identityClient
02

Tradesyncer

RebrandClient
03

Prop League

LogoClient
04

Bolt Motivation

LogoClient
05

OG Hoopers

LogoClient

Concept work

Six self-initiated identities for fictional SaaS and venture-backed companies, one per vertical. They are concept projects, not client work. Each case study sets out an imagined brief, the thinking and the finished system.

01

Ostrel

Developer toolsConcept project
02

Sterl

FintechConcept project
03

Isarith

B2B dataConcept project
04

Kerrow

Health-techConcept project
05

Fenlow

Climate-techConcept project
06

Halvard

Security infrastructureConcept project

(03)

Two things, done properly

Prices start where shown. Your written proposal confirms the exact scope, timing and fee before anything begins.

  1. 01 Logo design Price: from £2,000 About 1 week One mark, properly resolved. Explored, refined and checked at every size, from a 16 px favicon to the app icon, the pitch deck and the conference banner, then handed over as final files for print and screen.
  2. 02 Brand identity Price: from £6,000 About 4 weeks The mark and the system around it: typography, colour, layout and the rules that keep your product, website and deck consistent when your team, or your next hire, picks it up.

(04)

No calls.
Everything
in writing.

Writing makes decisions visible. Nothing gets lost in a meeting, nothing gets misremembered, and you can forward every word to whoever needs to see it.

  1. 01

    Brief

    Email or DM a few honest paragraphs about the business and what you need. That is enough to start.

  2. 02

    Proposal

    You receive a written proposal with scope, timing and fee. Read it when it suits you.

  3. 03

    Deposit

    A 50% deposit books the work into the studio calendar.

  4. 04

    Design rounds

    Work arrives with the reasoning written alongside it. You reply with notes in your own time.

  5. 05

    Final files

    Everything exported, named and organised, ready for whoever uses it next.

(05)

Portrait, 4:5
Faraz Shahzad, founder and designer

One designer,
start to finish.

I'm Faraz Shahzad. I started Ikonra to do one job well: give businesses a mark they will not want to replace in five years.

You deal with me from the first email to the final files. No account managers, no hand-offs, no calls to schedule. Just careful work and clear writing about why it looks the way it does.

Faraz Shahzad
Ikonra Studio

(06)

Questions

Why don't you do calls?

Because writing is better for this kind of work. A written brief makes you think about what matters, a written proposal leaves nothing open to interpretation, and written feedback gives every design round a clear record. You can reply at 11pm or share the thread with a co-founder. Nothing depends on what someone remembers from a meeting.

How do I brief you?

Email info@ikonra.com or send a DM to @ikonrastudio on X. The email link opens a short template: what the business does, what you need, timing, budget and anything you already love or dislike. Rough notes are fine.

How much does it cost?

Logo design is from £2,000. A full brand identity is from £6,000. The proposal gives you a fixed fee for your project before you commit to anything.

How long does it take?

About a week for a logo and about four weeks for a full identity. Your proposal includes the dates.

How does payment work?

A 50% deposit starts the project and books it into the calendar. The proposal sets out when the rest is due.

How many design rounds are included?

The proposal states the number of rounds for your project, so you know exactly what is included from the start.

What do I get at the end?

Final files, exported for print and screen and organised so that a printer, developer or signmaker can use them without asking questions.

(07)

Start with a brief

info@ikonra.com

EmailThe link opens a short brief template. Fill in what you can.

XDM @ikonrastudio if you would rather start there.

CallsNone. Everything is agreed in writing.